Tuesday, December 31, 2019

The Effects Of Plastic Surgery On South Korea - 786 Words

3.2 Plastic Surgery Other industries like dancing school (Figure 8), fashioning boutiques and Spa (Figure 9), wedding photography (Figure 10) and plastic surgery (Figure 11) have also boosted by the Korean wave. Among these industries, the plastic surgery is particularly prominent. Figure 8: Dancing School in South Korea Figure 9: Fashioning Boutiques in South Korea Figure 10: Wedding Photography in Korean Style Figure 11: Korean Plastic Surgery As the Korean wave becoming popular all over the world, more and more people also want to try to imitate the faces of Korean stars or improve their appearances in order to become more beautiful. So, the industry of plastic surgery in South Korea has drawn many tourists’ attention. According to the International Society of Aesthetic Plastic Surgery (ISAPS), the number of â€Å"individuals in South Korea who undergo plastic surgery have reached approximately 20,000 per 100,000 of the general population† (Seok-Chan, 2013). It makes South Korea become famous as a country with high technology of doing plastic surgery. The Korean National Assembly also passed a medical law in 2009 in order to provide a legal basis for hospitals to attract foreign patients from overseas countries (Seok-Chan, 2013). Moreover, the cost of plastic surgery in South Korea was 80% lower than that in the US or the UK (Denisenko, 2010). As a result, many people in different countries have travelled t o South Korean for doing plastic surgery byShow MoreRelatedThe Effects Of Plastic Surgery On South Korea1487 Words   |  6 Pagesâ€Å"Kingdom of Plastic† is a fitting name for South Korea where one out of five women have admitted to having some sort of cosmetic surgery procedure. Most Asian countries, including South Korea, have very specific criterias for judging if a person is beautiful. Common beauty expectations for both males and females are high noses, big eyes, and narrow chins. Due to the nature of an Asian bone structure, it is highly unlikely that the previously mentioned beauty standards will occur naturally withinRead MoreCosmetic Surgery : The Plastic Surgery Capital Of The World893 Words   |  4 PagesMany people know that South Korea is known as the plastic surgery capital of the world. Plastic surgery was once a major taboo in Korea, where those who have gotten it done would be looked down upon on by family and friends, but now the pursuit of perfection h as made cosmetic surgery much more popular and open to the public. About one in five women in Korea would have some kind of plastic surgery done, and many neighborhoods and subway stations are lined with advertisements and billboards to promoteRead MoreWeight Loss Essay1206 Words   |  5 PagesWe live in a consumer culture where products and services such as diet pills, slimming creams, weight loss products that tone fat without exercise, liposuction and cosmetic surgery, are just a few of the popular methods that are promoted by advertisers to help people in achieving their ideal body image. Advertisements draw attention to a host of ideologies, by offering products and services that attract consumers who oblige their bodies, minds and souls to achieving the ideal appearance of beautyRead MorePop And Korean Pop Music Essay1511 Words   |  7 PagesMusic, is a South Korean phenomenon that is starting to spread globally thanks to the internet. K-pop has become a popular subculture among teenagers and young adults throughout Asia, and has resulted in widespread simulation of fashion and style to be similar to Korean idol groups and singers. With this phenomenon comes something called the K-pop effect, which has led to new standards of beauty in South Korea. There is a rise in popularity of plastic surgery amongst, the youth in South Korea and it looksRead MoreEssay on Plastic Surgery In South Korea1362 Words   |  6 PagesThe South Korean’s seeming fascination with cosmetic surgery is frequently reported on both in Asia and the West, largely for its recounted abnormal use rate by both women and men. Though there is a deficiency in dependable data regarding the amounts of individuals who select to endure cosmetic surgery in South Korea, the statistics are substantial. The estimations range from 15 to 30 percent of all South Koreans have endured some method of plastic surgery, the statistics pertaining to certain ageRead MoreInternational Tourism s Eff ect On Medical Tourism1649 Words   |  7 PagesIntroduction In this paper, I will evaluate Hallyu in regards to its effect on medical tourism. However, I will first define the terms in order to give a clearer picture of what is Hallyu and which medical tourism I am referring too. Hallyu is defined as the growing popularity of Korean-based products that include drama, film, and pop music (Kim). It is also used to describe the fast spreading popularity of Korean culture like food, clothing, and housing. Recently, Hallyu or Korean Wave has notRead MoreBeauty Is Not Pain?1704 Words   |  7 Pageswhy is it that some choose to change that with cosmetic and plastic surgery? What would motivate someone to go through hours of pain just for a new body? With the appearance of more â€Å"perfect† looking celebrities in the media, the self-esteem of many women spiral down, especially in Asia. Beauty standards in South Korea are now being define by many K-Pop idols. â€Å"In Seoul, 1 of every 5 women ages 19 to 49 has had some type of plastic su rgery, according to a 2009 survey by Trend Monitor† (Chow, NPR).Read MoreWhat Makes Plastic Surgery?1159 Words   |  5 PagesMaybe They were Born with it, Maybe it is Cosmetic Surgery Humans are social animals by nature. There is an ever-present urge to assimilate into society for person gain or comfort regardless of a person’s place of birth. Through personal observations, in both the Western and Eastern cultures, the region a person is brought up does not definitively matter when it concerns physical insecurities or how someone goes about remodeling themselves. Some go about change through adapting their dietary habitsRead MoreCosmetic Surgery Is Becoming An Acceptable Solution For Beauty987 Words   |  4 Pagesbut also artificial beauty is mutating the standard prescript and the view of beauty. Elective plastic surgery is becoming an acceptable solution for anyone who would like to improve the appearance. The statistics in Medical News Today shows that â€Å"approximately 65,000 surgical cosmetic procedures were performed in 2008 in the UK - 50% more than 2003.† Additionally, the official statistics of cosmetic surgery in the U.S. was far more p opular. In 2007, there were a total of 1,435,444 of surgical cosmeticRead MoreCosmetic Surgery Is Becoming An Acceptable Solution For Beauty1552 Words   |  7 Pagesalso artificial beauty is mutating the standard prescript and the view of beauty. Elective plastic surgery is becoming an acceptable solution for anyone who would like to improve the appearance. The statistics in Medical News Today showed that â€Å"approximately 65,000 surgical cosmetic procedures were performed in 2008 in the UK - 50% more than 2003.† Additionally, the official statistics of cosmetic surgery in the U.S. was far more popular. In 2007, there were a total of 1,435,444 of surgical cosmetic

Monday, December 23, 2019

Police Operation Patrol And Detective - 1450 Words

Police Operation: Patrol and Detective It may seem impossible to sum up the daily job description for a police officer. Police officers have to wear many hats during a career. From conducting traffic stops to making a death notification to a next of kin, the job of a police officer comes with many challenges. There is no such thing as routine patrol in law enforcement. Each day an officer may face a new challenge they have not faced before and how they respond and react may be a matter of life or deaf for them or someone else. The Purpose Arguably, the most important assignment in police work is patrol. Whether patrolling takes place using a marked patrol cruiser, an officer’s feet, a bicycle, or on horseback it is an essential part of crime fighting. Since Sir Robert Peel organized the first uniformed patrol force in London back in 1829, patrolling is has been a key component in law enforcement (Dempsey Forst, 2014). While on patrol officers can be given a designated assignment area to remain visible and respond to emergency call. Remaining visible throughout a work shift often helps to deter crime from occurring and helps to give the community a sense of security which are two goals for law enforcement. The third goal Peel set out to have officers complete is giving the public access to law enforcement 24 hours a day (Dempsey Forst, 2014). Patrol With the ever expanding geographical growth in the United Sates most law enforcement agencies have given wayShow MoreRelatedPolice Stations Are T he Same908 Words   |  4 PagesNot all police stations are the same. Each police station has a different way of dealing with criminals and incidents in each state. There are a lot of aspects that make up a police station especially the San Diego Police Department. It ranges from officers to procedures to Vehicles. Some of these things are The Geographic size of patrol areas/population size, types of vehicles, the number of officers on patrol, arrest procedures, organizational structure, jail and detention, investigation unitsRead MorePolice Department And The Department s Records Management System909 Words   |  4 PagesThe Brownwood (Texas) Police Department must show efficiency in the ability to collect, examine, and compare a significant amount of information in order to understand crime issues that affect our community. The department must consistently evaluate and measure the success of our intelligence-led policing capabilities and strategies. Currently the department rel ies heavily on analyzing the monthly statistics that are submitted to the Uniform Crime Report (UCR), along with monthly intelligence meetingsRead MorePatrol Officers1069 Words   |  5 PagesPatrol Officers are not assigned a case to try and solve. In most major cities police departments have enough personal to cover every aspect of a crime, however, the role of the patrol officer during investigations has increased. On page 23, in the book, under the patrol officer as an investigator, it mentions that the role of the patrol officer has been limited, however, as time continues that same role seem to increase. The role of the patrol officer has taken over some of the same responsibilitiesRead MorePolice Officers Vs. Roman Empire1005 Words   |  5 PagesIntroduction Police officers are required to maintain law and are bound by law themselves. Police functions are about the objective of the police; not what they do. Police provide assistance to the public 24 hours a day 7 days a week. For most people, just knowing that there are police officers driving or walking around it usually makes them feel more secure. Police officers tend to be a positive role model. History One of the earliest known methods of policing was called kin policing;Read MoreEssay A Career as a Police Officer1106 Words   |  5 Pages It would be fulfilling to be a police officer because police officers help people in the community and keep it safe. They also enforce the law. They are the reason why people can live their lives in peace. If there is anyone in the community that citizens can trust it would be the police officers. Police officers have to accomplish many things in their workday. (Career Cruising.com) They have to write detailed reports and fill out forms.(Career Cruising.com) They are responsible for makingRead MoreThe New York s Police Department1432 Words   |  6 Pagesand in some cases, a demand that requires substances to fill. Different geographical localities will experience differ criminal activities within their jurisdiction. For example, New York’s Police Department would be heavily investigating criminally funded Organized Crime Enterprises, whereas, the Seattle Police Department would have a larger interest in the broad category of violent crime enforcement associated with Domestic Violence. Covering 3.79 million square miles, law enforcement from coastRead MoreThe Importance of Organization in a Police Department786 Words   |  4 PagesThe organization of a police department plays a vital role in the effectiveness of the police department. There are three major concep ts you should consider when organizing a police department. They are as follows: area, time, and purpose. I will briefly discuss each concept as it relates to the organization and effectiveness of the police department. The area that any given police department is responsible for plays a huge part in it organization. For example, if a police department is responsibleRead MorePolice Department ( Jpd )993 Words   |  4 PagesJeffersontown Police Department (JPD) is a police agency that is committed to community policing and working with the community to ensure safety and peace for all citizen. The JPD jurisdiction is much smaller than the well-known Louisville Metro Police Department (LMPD) and functions with fewer officers on the streets. Similar to LMPD they have the ability to enforce both local metropolitan laws and state laws. If JPD did not exist there would still be law enforcement in the area, LMPD, but the senseRead MoreLegal Services City Of Gulfport Mississippi1395 Words   |  6 PagesGulfport Mississippi The City of Gulfport, Mississippi is has an approximate population of 80,000 and a daily population of over 144,000. The Gulfport Police Department is responsible for providing police services for over 55.6 square miles. The department is made up of 67 sworn personnel and 57 civilian personnell. Our department provides patrol services, traffic enforcement, criminal investigations, narcotics investigations, community and intelligence led policing initiatives, an R.U.O.K programRead MorePolice Officer Training Curriculum Essay1333 Words   |  6 PagesPOLICE OFFICER TRAINING CURRICULUM The curriculum that is devised for a police officer is very important to the police officer and his or her success in their chosen career path. An officers training is also very important to the community in which they serve and the department in which they work. An officer must receive training in a variety of fields to help them be a well-rounded police officer. Officers receive training in such areas as: law, community relations, firearms, vehicle driving

Sunday, December 15, 2019

Life Sentence, Cruel and Unusual Punishment Free Essays

Teenagers are always committing petty crimes, and some are more sever then others. Most of the time when juveniles are charged for crimes, they are sent to Juvenile Hall. But what if the crime requires more We will write a custom essay sample on Life Sentence, Cruel and Unusual Punishment? or any similar topic only for you Order Now com/capital-punishment-and-sensitive-societal-issue/"punishment than that? Some teenagers are committing crimes so sever that they’re being tried as adults and serving life in prison without parole. The Supreme Court is now considering whether this sentence constitutes ‘cruel and unusual’ punishment. Teenagers are always doing something illegal because maybe they think it’s cool or they’re not thinking properly or whatever it’ll be. But no matter how extensive the crime, teens shouldn’t be imprisoned their whole lives because of one stupid decision or mistake they made at 15 years old. Hopefully some people grow up and out of their old ways and they regret what they had done. But, unfortunately, that’s not enough. Joe Sullivan. 13 years old. Convicted in 1989 for sexually assaulting a 72-year-old woman. Now at 34, Joe is asking the Supreme Court to decide whether his sentence violates the Constitution’s Eighth Amendment ban on â€Å"cruel and unusual punishmentâ€Å". Joe Sullivan is located in Florida – the state holding the highest number of non-homicidal juvenile lifers: 77. Joe’s crime is cruel and unusual but others could and are way worse. According to the reports from the Equal Justice Initiatives, only 8 people in the world, all in the United States, are serving crimes they committed at 13. Prompted by a quick rise in juvenile crimes in the 1990s, Florida and other states have taken a get-tough approach. Which made the punishment much more sever for their crimes. Rebecca Falcon. 5 years old. Convicted on November 19th, 1997 for shooting and killing a cab driver. That night Rebecca was upset over an ex-boyfriend and because of that, she drank a large amount of whiskey. Later on, she and an 18-year-old friend hopped in a cab and within minutes the driver was dead. To this day, the shooter wasn’t identified, however the gun belonged to her friend. Both had put the blame on each other. Now Rebecca is 27 and highly regrets her decisions from night. Some people do mature over time and not everyone deserves to be entenced for life for a crime they committed as teenagers. 2,500 prisoners in the United States are serving life imprisonment for crimes they did as juveniles. 109 people were sentenced for life for crimes that didn’t involve a homicide. Besides Sullivan’s case, there have been only one other case involving teenagers locked away for rape. But the question is, is it right? Obviously putting them in Juvenile Hall will do nothing seeing how they committed the crime a year or two before they would get out if they were put there. But at the same time, life in prison might not be the best thing either. Putting a 13-year-old in jail and telling them they’ll be there for the rest of their lives is somewhat overwhelming. Young teens are more susceptible to peer pressure and easily run off the straight and narrow by the environment around them. Jail is suppose to serve two purposes: Punishment and rehabilitation. However, if teens are being sent to life without parole, they’re only getting the punishment. Not everyone should be giving parole but no one should be denied a chance at another life. How to cite Life Sentence, Cruel and Unusual Punishment?, Essays

Friday, December 6, 2019

Competitive Environment and Business Level Strategy Free-Samples

Question: Discusss about the Competitive Environment and Business Level Strategy for a Strategic Business Unit within a larger. Answer: Introduction The business organizations refers to the group of people or individuals who come together to achieve some commercial goals. The business organizations form strategies to achieve maximum profits. The business organizations have some commercial objectives. They have a specific mission, vision, objectives and strategies. They comprises of different departments and which are focused on achieving the goals of the organization. The operations of the business organization are influenced by the external environment in which the organization is working. The external environment of the organization refers to the political, economic, social and the technological factors which may impact its working. The operations of the business organizations are dependent upon the government rules and laws. Moreover, the economic conditions of the target market also influence the working of the organization. If the target market of the organization is lucrative, it will attract a number of companies in the si milar industry. Therefore, the firms need to develop a core competency so that they are at advantage in comparison to its competitors. In the following section, a business corporation is identified and its core competency and external environment is evaluated. Corporation Identification The corporation can be identified as a legal entity which is distinct from its investors or managers. It has equal rights as that of an individual and can enter into legal contracts, borrow money, hire employees and has its own assets. The firms have to meet certain legal requirements to come under the category of corporation (Bocken, Short, Rana and Evans, 2014). The Corporations are owned by the stockholders who share the profits and the losses attained by the company. There are three distinct characteristics of the organization, namely, it should have a legal existence, it has limited liability and it as a continued existence. The firm should have a distinct legal existence which is separate from its shareholders and like any other individual share profits and losses through the firms operations, sue other persons and be sued by them. It can be rewarded or punished of they commit offense be sued by them. A business corporation has limited liability which means that the owners of t he firm have limited liability which extends to resources of the firm unless the stakeholders give personal guarantees. The lifetime of a corporation extends beyond the life span and capacity of its owners. The ownership of the companies can be transferred through sale or gift of shares (Sarbah and Xiao, 2015). Microsoft Corporation is a multinational company which deals with technology, consumer electronics and computer software. The company is headquartered in Redmond, Washington and conducts business all across the globe. It is one of the leading technology businesses and provides a range of product services (Microsoft, 2017). It has a diversified product portfolio and comprises of different categories of product and product lines. A business organization comprises of different departments and each department of the organization should be focused on increasing the profitability of the organization by optimally using the organizations resources. The product portfolio can be defined as the range of items which are traded by a business corporation. The mature companies often have diversified product portfolio. It is because large enterprises have the infrastructure and the marketing channels to support broader product offering. Diversification increases the growth potential of the company a nd reduces its downside risks. Similarly, the service portfolio represents the range of services offered by the company. It has the information of all the services provided by an organization. Business Unit Research The strategic business Unit of an organization can be defined as a fully-functional unit of a business organization which works as a separate unit. The strategic business unit of an organization has its own vision and strategy and report to the main company regarding its operations and growth. The strategic business unit works independently but report to the main organization regarding status of operations (Kownatzki et al., 2013). The strategic business unit are focused on a specific target market. It has the infrastructure and resources so that it can support different organizational functions such as human resource development and marketing. The strategic business units are adopted by the organizations that have different product lines. The strategic business unit of the organization is large yet flexible so that they have enough resources as well they can exercise control over the long term performance of the unit. They are more agile and have their own independent mission and ob jectives (Palia, 2009). Microsoft Corporation is a large business organization which has a number of strategic business units. The Windows Division of an organization develops and market operating system for the computing devices (Microsoft, 2017). The product line of the organization refers to the group of interrelated products which are sold under a single brand by an organization. The companies add new products to their existing product lines as the customers are more likely to purchase products from the brand they are already familiar with. The product or service line group all the products or services related to one particular division of the business (Pohl, Bockle and Linden, 2005). Business Unit Revenue The Windows Operating System of the Organization is its primary revenue source. The revenue of the company can be defined as the amount of money that a company actually earns during a specific time period. It is the gross income of the organization and from this income the investment cost is subtracted to determine the net income of the company. The revenue of a company can be determined by multiplying the price of a single unit of product with the number of units sold by the organization. It is the total amount of money earned by the company by its business activities (Fischer, 2014). The revenue of a company is also referred as top line because it is the first item of the company displayed on its income statements. The revenue of organization is Microsoft Corporation Product line of Windows Operating System is Windows 8. It is highly popular as personal computer and Mobile operating system. External Environment Analysis The external environment of the organization refers to the macro environment which impacts on the operations of the organization. There are a number of external factors such as political factors, economic factors, social factors and the technological factors which impact on the organizations business and profits (Liddle, 2014). These are the external factors which cannot be controlled by the organization; however, the organization can adapt its working according to them. The political factors refer the impact of the government policies and the administrative practices which can impact on the business operations (Rosenbusch, Rauch and Bausch, 2013). The political factors refer to the new legislations and the regulatory shifts which can impact on the operations of the business (Lux, 2016). The political stability of the country, the attitude of the government towards the organization and the lobby groups also impact the business of the organization (Castillo-Manzano and Fageda, 2014). Since it is a technology company, it has to follow the privacy and intellectual property laws in Australia. The economic factors refer to the fundamental data of information related to the target market or economy before an investment venture decision is made. The business organizations have to take into consideration the external economic forced along with the intrinsic value of an asset for a successful business decision (Sierzchula et al., 2014). The economic factors include the costs such as wages, interest rates, tax rates and employment rate (Prillaman and Meier, 2014). The factors also impact the revenues of Microsoft Corporation directly or indirectly. The middle-class customers are the primary customer base of the Windows operating system of the company. However, the company requires the high disposable income in the hand of its customers for high revenues. The social factors refer to various social phenomenon which affects the purchase decision of the customers. The social factors of the company refer to the personality, attitudes and lifestyle of the people (Jussila, Krkkinen and Aramo-Immonen, 2014). The social factors influence the appeal of a product to the potential buyers (Brown and Vergragt, 2016). The customers desire for highly efficient operating system, whether it is for their PC or their mobile phones. The customers are attracted towards new service and faster operating systems. Recently, a number of competitors have emerged which are giving tough competition to the company. The technological factors influence the manner in which a business organization operates and use equipment and technological infrastructure (Bhatti, 2015). Since in the present technological era, the companies are heavily reliant on the equipment, the technological factors exert a significant influence on the success of the business organizations (Egdair, Rajemi and Nadarajan, 2015). The technology companies are heavily dependent upon the technology to attract customers. The customers of the company are strongly attracted towards fast and efficient technology; therefore, the companies need to be innovative to deliver efficient systems in comparison to their competitors. Source of Sustainable Competitive Advantage Microsoft Corporation is one of the most renowned and largest technology firms in the world. It has established a number of competitive advantages in the form of economy of scale, brand strength, intellectual property and regulation which has created competitive advantage for the organization. In regard to the strategic business unit of Windows Operating System, the company has established a strong competitive advantage. It has about 90% of the market share in desktop operating system market. Its competitive advantages are its strong brand identity and the familiarity of the users with the operating system. It is automatically installed in most of the new desktop computers which has increased its market share. Other than that, the corporation has a number of competitive advantages such as its brand image, resources, pool of money, talent and IP portfolio and the market leadership in IT management. The sustainable competitive advantage is developed when a business organization acquires or develops an attribute or feature which allows to better perform than its counterpart companies (Bharadwaj, Varadarajan and Fahy, 2015; Boons and Ldeke-Freund, 2013). These attributes can increase the access of the companies to the natural or human resources or create an advantage in manufacturing of the products. This competitive advantage must have some life and the competitor companies should not be able to acquire it instantly otherwise it will not be sustainable competitive advantage. The sustainable competitive advantage is an attribute which cannot be easily copied and; therefore, cannot be maintained over a long time. The competitive advantage should be able to ensure superior performance and survival and prominence in the market. The sustainable competitive advantage should become the foundation of the superior performance of the organization (Srivastava, Franklin and Martinette, 2013) . There are four criteria of the requirements of sustainable competitive advantage, valuable resources, rare resources, imperfectly imitable resources and non-substitutable resources. The valuable resources allow the companies to increase their efficiency and effectiveness. However, with the changing customer demands, technological developments and the competitors strategies the value of the resources becomes less after certain time. In order to attain sustainable competitive advantage, the resources must be rare along with being valuable. The rare resources refer to those resources which are not possessed or controlled by competing firms. Other firms should not be able to imitate or find substitute to these valuable resources. The imperfectly imitable resources are the resources which are extremely costly or difficult to duplicate. The non-substitutable resources are the valuable, rare and imperfectly imitable resources which cannot be replaced or create similar value or competitiv e advantage for the companies. Strategic Direction The strategic direction of the organization refers to the course of actions which lead to the achievements of goals of an organization (Rotemberg and Saloner, 2000). The strategic direction of an organization refer to number of elements such as vision, goals, core competencies and the market definition which develops the strategy for the business organization. The strategic direction of an organization cannot be developed without reference to the external environment (Brecken, 2004). Microsoft is a leading technology company which deals with computer software and hardware products. It has a dominant market share in the computer operating system in desktop computers. However, the organization is facing strong competition from other companies such as Google and Intel; therefore, it needs to create sustainable advantage which can create competitive advantage for the customers. The company should also focus on increasing its innovation capabilities so that it can provide latest technology products to its customers. Conclusion It can be concluded that in the present competitive business world it is important for business organizations to create a competitive advantage to become successful. The business corporations can be defined as individual enjoy individual rights as that of an equal person. The corporations can hire people and enter into independent contracts separately from their investors. Microsoft Corporation is a multinational corporation which deals with software and computer hardware. The organization has a number of strategic business unit which works independently of the parent organization. The Windows operating system of the organization has the dominant market share in the computer user market. The sustainable competitive advantage of the company is its brand image and the user familiarity with the operating system. The companies need to develop its market share in other target markets too to develop its competitive advantage. It should create the strategic direction of the company by consi dering the external environment of the organization. Thee external environment contain macro environmental factors which cannot be controlled by the organization. These factors include the political factors, economic factors, social factors and the technological factors. The government and the administrative policies in the target market impacts the operations of the company. The strategic direction of the organization refers to the mission, objectives and the vision of the organization and it must be created according to the external environment of the organization. References Bharadwaj, S.G., Varadarajan, P.R. and Fahy, J., 2015. Sustainable competitive advantage in service industries: a conceptual model and research propositions. In Proceedings of the 1992 Academy of Marketing Science (AMS) annual conference, Springer International Publishing (pp. 441-443). Bhatti, T., 2015. Exploring factors influencing the adoption of mobile commerce.The Journal of Internet Banking and Commerce. Bocken, N.M.P., Short, S.W., Rana, P. and Evans, S., 2014. A literature and practice review to develop sustainable business model archetypes. Journal of cleaner production, 65, pp.42-56. Boons, F. and Ldeke-Freund, F., 2013. Business models for sustainable innovation: state-of-the-art and steps towards a research agenda. Journal of Cleaner Production, 45, pp.9-19. Brecken, D. (2004). Leadership Vision and Strategic Direction. The Quality Management Forum 30(1), pp. 6-7. Brown, H.S. and Vergragt, P.J., 2016. From consumerism to wellbeing: toward a cultural transition?. Journal of Cleaner Production, 132, pp.308-317. Castillo-Manzano, J.I. and Fageda, X., 2014. How are investments allocated in a publicly owned port system? Political factors versus economic criteria. Regional Studies, 48(7), pp.1279-1294. Egdair, I.M., Rajemi, M.F. and Nadarajan, S., 2015. Technology Factors, ERP System and Organization Performance in Developing Countries. International Journal of Supply Chain Management, 4(4). Fischer, H., Dreisiebner, S., Franken, O., Ebner, M., Kopp, M. and Khler, T., 2014. Revenue vs. Costs of MOOC Platforms. Discussion of Business Models for xMOOC Providers Based on Empirical Findings and Experiences During Implementation of the Project iMOOX. In 7th International Conference of Education, Research and Innovation (ICERI2014). IATED (pp. 2991-3000). Jussila, J.J., Krkkinen, H. and Aramo-Immonen, H., 2014. Social media utilization in business-to-business relationships of technology industry firms. Computers in Human Behavior, 30, pp.606-613. Kownatzki, M., Walter, J., Floyd, S.W. and Lechner, C., 2013. Corporate control and the speed of strategic business unit decision making (abstract). Academy of Management Journal, 56(5), pp.1295-1324. Lux, S., 2016. Strategic fit to political factors and subsequent performance: Evidence from the US coal industry, 1986 to 2000. Business Society, 55(1), pp.130-147. Palia, A.P., 2014. Online Marketing Control With The Strategic Business Unit Analysis Package. Developments in Business Simulation and Experiential Learning, 36. Prillaman, S.A. and Meier, K.J., 2014. Taxes, incentives, and economic growth: Assessing the impact of pro-business taxes on US state economies. The Journal of Politics, 76(2), pp.364-379. Rosenbusch, N., Rauch, A. and Bausch, A., 2013. The mediating role of entrepreneurial orientation in the task environmentperformance relationship: A meta-analysis. Journal of Management, 39(3), pp.633-659. Rotemberg, J.J. and Saloner, G. (2000). Visionaries, Managers, and Strategic Direction. The RAND Journal of Economics 31(4), pp. 693-716. Liddle, B., 2014. Impact of population, age structure, and urbanization on carbon emissions/energy consumption: evidence from macro-level, cross-country analyses. Population and Environment, 35(3), pp.286-304. Sarbah, A. and Xiao, W. (2015). Good Corporate Governance Structures: A Must for Family Businesses. Open Journal of Business and Management,3, pp. 40-57. Sierzchula, W., Bakker, S., Maat, K. and van Wee, B., 2014. The influence of financial incentives and other socio-economic factors on electric vehicle adoption. Energy Policy, 68, pp.183-194. Srivastava, M., Franklin, A. and Martinette, L., 2013. Building a sustainable competitive advantage. Journal of technology management innovation, 8(2), pp.47-60. Microsoft. 2017. About Us. [Online] Available at: https://www.microsoft.com/en-in/ [Accessed on: 17 April 2017]. Pohl, K., Bockle, G. and Linden, F. 2005. Software Product Line Engineering: Foundations, Principles and Techniques. Springer Science Business Media.